Today’s business landscape is dominated by technology. We use technology for everything from managing finances to automating social media posting, because it helps us to save time and, ultimately, money. The problem for any small business isn’t finding the tool they need, it’s choosing the right tool from a myriad of available options. Well, we at Xingley are here to break it down for you. Listed below are some of the very tools our team here uses, and the ones that we think you should be using, too. Small Business Search Engine Optimization: SEMrush You have keywords in your brain that you...

You wouldn’t be in business if you didn’t think you had something valuable to offer, and your customers must agree with you. But let me ask you something -- what do you do when every other small business out there offers the same kind of value that you do? What makes customers stick with your brand? Loyalty does. Everyone wants to belong. It’s just human nature, really. Everyone wants to be special and acknowledged, which is why customer loyalty programs are becoming one of the most effective strategies for customer retention. Marketers who understand this and who are constantly thinking of...

You wouldn’t be in business if you didn’t think you had something valuable to offer, and your customers must agree with you. But let me ask you something -- what do you do when every other small business out there offers the same kind of value that you do? What makes customers stick with your brand? Loyalty does. Everyone wants to belong. It’s just human nature, really. Everyone wants to be special and acknowledged, which is why customer loyalty programs are becoming one of the most effective strategies for customer retention. Marketers who understand this and who are constantly thinking of...

Email marketing is one of the most effective tactics in digital marketing. While it is ever changing, its relevance only increases. In fact, our research shows that over 50% of people say they still read the majority of their emails. Those results are too critical to ignore. A lot of small business owners either believe that email marketing is dying or that it is not crucial to their core business. Quite the contrary. Not only should you be using email marketing, it should be one of the biggest drivers of revenue to your business. If you don’t use email marketing, you need to. If you do, here...