The two killers of stellar content marketing are budget and time . Who’s got any of that, really? When it comes to creating content, businesses know that a great strategy is essential to their success but don’t know where to start. In fact, in the B2C world, 52% of businesses find low budget marketing to be a challenge when it comes to building an audience, but without an engaged audience, you don’t have a thriving business. Period. We understand that budget is a serious challenge that almost every small business faces, so here are some strategies for producing quality content marketing...

Digital marketing is one of those businesses where you need to really understand who your targeted audience really is or all your hard work is for naught. Not everyone is good at this. Too many companies spend a crazy amount of time producing blogs, creating lead magnets, and connecting on social media, all with the wrong people in mind. There’s no question that a strong inbound marketing strategy will work to drive new leads to your site and convert them into promoters, but if your focus is misplaced, then your online efforts are destined to fail. Everything a business does online needs to...

For years, big tech companies like Facebook, Twitter and LinkedIn have been desperately streamlining their platform for enhanced usability and stellar user experience. Their logic? If their users are happy, they use their platform more. If they use their platform more, they have more opportunity to gather advertisers on their platform, and more advertisers equate more revenue. Enhancing user experience, however, goes beyond just increasing revenue for big tech companies—it can also increase revenue for small business owners. Here are a few ways that you can enhance your users' experience to...

Our goal in life is to see you succeed. At Xingley, we truly believe that if you are going to take your business to the next level, you have to start practicing inbound marketing . If you're reading this and scratching your head, or you'd benefit from a refresher course on the basics, here's a breakdown for you. Inbound Marketing Traditional outbound marketing has marketers going out and getting leads through advertising, buying emails, and other stuff no one asked for. Basically hunting people down. Inbound marketing focuses on bringing high-quality leads to you by offering valuable content...